The COVID-19 lockdowns have forced us all to re-think our social interactions, and how we stay in touch with people outside of our own homes. For most, that’s seen us increasing our time spent on social media – but how have people been communicating on social platforms and what are the key trends emerging from those interactions?
The team from Twitter UK have sought to provide some insight on this in their latest infographic, which looks not only at key conversation trends, but also how brands can adapt their messaging in line with the same.
There are some interesting pointers here – many of these trends you likely would have expected, but the specific data and usage notes could help to shape your communications.
Check out the infographic below.