Yeah, 2020 has been a bit of a trainwreck on many fronts, and it feels like about March, as opposed to almost September. But in between the various challenges, many businesses are still trying to stick to their content plans, and map out the most effective strategies to maximize sales, especially as we head into the last quarter of the year.
If that’s you, and you’re looking to make a big push before the holidays, then no doubt Cyber Monday is on your radar, which is coming up on November 30th.
I mean, who knows what’s going to happen before then, but spending is always high around the event, and that will likely still be the case this year.
To help you prepare, Twitter has this week provided a list of promotional tips to help ensure you get the most out of your Cyber Monday efforts.
As noted by Twitter:
“Despite all the changes that the COVID-19 pandemic has brought us, Cyber Monday is here to stay. And with social distancing and various regulations limiting in-store shopping, Cyber Monday may be more important than ever.”
I mean, maybe, could be. Who knows in 2020?
Here are Twitter’s top Cyber Monday campaign tips:
Twitter advises that brands should look to showcase their offers early, in order to generate hype. This is especially relevant considering more sales will be conducted online this year
“Black Friday will look different with current social distancing and health regulations, so businesses may make Black Friday deals exclusively online – essentially turning Cyber Monday into Cyber weekend.”
By providing an early heads up, you give people more time to prepare, and without the usual rush of shoppers cramming into stores, it could be key to getting people to your website instead once your sales begin.
Update your online inventory
Twitter also advises brands to ensure their web listings are up to date, which, really, also includes all of your website and its functions.
“Consumers will start researching their Cyber Monday shopping list soon, so check that you showcase your best self online.”
If you’re looking to drive more traffic back to your site, you need to ensure that it all works as expected once they get there.
Take the time to view your page as a customer, on various devices, in order to ensure that you’ve got everything up to date well ahead of time. You should also ensure that your listings are accurate and reflect your inventory, where possible.