Sportsbet.io, the Coingaming Group’s crypto sportsbook, announced that it had made a partnership with Arsenal, the English Premier football club. This partnership will allow Sportsbet.io to serve as the official gaming and betting partner for the football club.
Three-Year Deal Of Sponsorship
Going into the exact provisions of the partnership, the crypto-focused sports betting platform made it clear that this status of “official Partner” will stand to increase the overall brand awareness of the services the firm offers. Alongside this, the firm will make use of the prominent status Arsenal holds in women’s football in order to help promote its products in Estonia. Estonia stands as where sportsbet.io is based in.
The deal itself will span three years, including 2023. This deal includes the new 2020/2021 campaign, as well. Sportsbet.io seems to be gearing an array of exclusive offers and content dedicated to the fans of Arsenal, in particular.
A New Trend Within Sports/Crypto Relations
Arsenal already holds a long-term deal with Emirates as its shirt sponsor, and had paired up with CashBet, a US-based crypto service, and promoted its initial coin offering (ICO) in the past.
These days, finding examples of cryptocurrency and sports intersecting each other is pretty common. Sportsbet.io had made an agreement with the Gunners, and stands as a very large step for a very mainstream audience to get in contact with cryptocurrencies at large.
A Bit Of History
This Arsenal deal comes just weeks after Sportsbet.io had managed to secure a sponsorship quite similar to this one. That sponsorship deal, in particular, was regarding Southampton, the top-flight English soccer outfit. In regards to Southampton, Sportsbet.io was selected as the new main partner of the club, and will stand as the front-of-shirt sponsor for the season of 2020/2021.
Sportsbet.io had made another deal with the Saints, as well, showing it on the front of their first-team kit after the sports team had their agreement with LD Sports terminated back in August of 2020.
Mandatory Kind Words
Peter Silverstone stands as the Commercial Director of Arsenal FC, and stated that it was a fantastic experience to learn about Sportsbet.io. He claimed that the betting firm has the same spirit of motivation as the soccer club. Silverstone highlighted the groundbreaking work the betting platform is doing within the fintech space, and said his club is proud to partner up with a market-leading company like sportsbet.io. He claimed that the platform was at the forefront of innovation within the gaming industry.