Apple has published a new press release this morning detailing the multiple ways it will be celebrating Black History Month in February. The company is launching new editorial collections, Apple Maps Guides, limited-editing Apple Watch hardware, and more.
First and foremost, Apple is introducing the Black Unity Collection for the Apple Watch. This collection includes a limited-editing Apple Watch Series 6 as well as a Black Unity Sport Band. Through this collection, Apple is supporting global organizations to help advance their missions in promoting and achieving equality and civil rights in the US and around the world.
Apple is introducing the Black Unity Collection, designed to celebrate and acknowledge Black history and Black culture. The collection includes a limited-edition Apple Watch Series 6, the Black Unity Sport Band, and a Unity watch face. As part of this effort, Apple is supporting six global organizations to help advance their missions in promoting and achieving equality and civil rights in the US and around the world: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Education Fund, Inc.; and Souls Grown Deep.
The Black Unity Sport Band uses colors inspired by the Pan-African flag with the words “Truth. Power. Solidarity.” laser-engraved onto the closure. Meanwhile, the the limited-edition Apple Watch Series 6 features “Black Unity” laser-etched onto the back crystal.
Apple Watch Series 6 Black Unity and the Black Unity Sport Band will be available starting February 1.
Throughout February, users can visit the App Store Black History Month Hub, which will spotlight Black-owned businesses, developers, entertainment and gaming apps, and social justice apps. The App Store will also feature stories with Black developers discussing the importance of representation in apps and games, with creators from ustwo games and Zynga.
To honor the Black artists, moments, and movements that have shaped global music and pop culture, Apple Music will launch a monthlong experience across Apple Music, Apple Music radio, and Apple Music TV that highlights some of the most remarkable musicians spanning jazz, blues, soul, gospel, R&B, pop, and hip hop. Throughout February, Apple Music will also feature curated playlists, essays, original videos, and more from Black influencers, musicians, authors, and directors, including Erykah Badu, Naomi Campbell, Common, Ava DuVernay, John Legend, Tracee Ellis Ross, and Jaden Smith. Apple Music also commissioned original artwork from collage artist Rob Lewis to visually weave together the music programming with the culture it represents.
More to come…
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